Eco-Friendly Lunch Set Content Optimization
Advertising Specialty Institute sells customizable promotional products to distributors, who can then offer these products to their customers in order to promote their brands.
To help them market this Eco-Friendly Lunch Set to their clients, I wrote detailed yet easily digestible short and long product descriptions about this item that distributors can read on ASI's proprietary ESP website. Based on the information the supplier, The Magnet Group, provided, I highlighted the set's important features and functions so distributors could learn about the product and decide whether to purchase it.
Once I finished writing the short and long product descriptions, I then used ASI's content management interface to link this page to relevant product themes and categories on ASI's ESP websites. I also added keywords that would enable distributors to easily search for this product on ASI's website and third-party search engines.