Nicholas A. Thrailkill
Summary
Creative, resourceful digital communications professional with 11 years of experience in content writing, editing, website and graphic design, and SEO analysis across many digital platforms.
Technical Skills
Writing: Content writing, technical writing, journalism, SEO
Graphic design and production: Photo editing, vector image design, Photoshop CC, Illustrator CC, InDesign CC, Acrobat CC
Web design and production: HTML, CSS, Dreamweaver CC, NetSuite, WordPress
Research: User research, usability testing
Marketing: Content management systems, Google Analytics
Microsoft Office 365: Word, Excel, PowerPoint, Outlook
Google Drive: Docs, Sheets, Forms
Project Tracking and Management: Asana, Jira
Experience
Freelance Content Writer, Editor, And Assistant Content Manager - Contract at Total Apex Media
2024 to present
Attracts more readers to Total Apex Media's websites and Newsbreak account by:
Writing informative, entertaining, SEO-rich articles about books, movies, animals, and healthcare in their WordPress CMS.
Researching breaking news articles and developing SEO content briefs for other Total Apex writers to use to write high-quality articles.
Editing and publishing articles by other writers to ensure clarity, readability, and accuracy.
Data Management Specialist - Contract at Everest Customer Solutions
2023 to present
Improves Everest Customer Solutions' processes for managing healthcare provider shipment records by using SQL to organize data for those shipment records.
Clarifies data management processes for other Everest employees by writing documentation for these processes.
Freelance Writer and Web Designer
2021 to present
Drove more traffic to a Pennsylvania state representative candidate’s WordPress website by building new pages detailing community endorsements and the candidate’s stances on issues, editing webpage copy, making the Donate button more visible, and adding new images and links to relevant resources on redistricting and endorsements.
Assisted a private education program manager in preparing educational materials such as workbooks and Picture Exchange Communication System icons to provide a student with verbal deficits the means to learn important skills and effectively communicate needs.
Seasonal Optimizer (SEO Content Writer) - Contract at Advertising Specialty Institute
2022 to 2023
Encouraged more users to purchase products from promotional product suppliers by writing optimized descriptions for product pages on ASI’s B2B e-commerce website.
Improved search results for ASI’s product pages by identifying and adding SEO-rich keywords to those pages in ASI’s proprietary content management system.
Improved the quality of product images and other content on ASI’s website by determining and reporting issues and suggesting edits as necessary.
Helped keep suppliers’ product listings on ASI’s website up to date by contacting suppliers via e-mail to request updated product catalogs.
BISIBI Production Specialist (Graphic Designer/Web Content Writer) at Witmer Public Safety Group
2017 to 2021
Created clear and compelling web content for public safety customers by writing product descriptions, editing product images in Adobe Photoshop CC, and building product pages via Witmer’s proprietary content management systems and later NetSuite.
Enhanced customers’ ability to customize products on Witmer’s e-commerce websites before purchasing them by creating customizable logos in Adobe Illustrator CC and building customizable templates in Witmer’s proprietary BISIBI customization interface.
Helped improve user experiences with the responsive version of BISIBI by conducting usability tests, reviewing tester responses, and writing usability reports.
Improved the accuracy and quality of customers’ searches by analyzing their search behaviors on Witmer’s websites using Google Analytics and Nextopia.
Web Production Associate (Web Content Writer) at Witmer Public Safety Group
2014 to 2017
Created high-quality web content for public safety customers by writing product descriptions, editing product images for clarity in Adobe Photoshop CC, and building product pages via Witmer’s proprietary content management systems.
Ensured the continued quality and relevance of product content to public safety customers by collaborating with subject matter experts and external stakeholders such as fire and police departments.
Increased the timeliness and accuracy of product content by editing product pages as needed in Witmer’s content management systems.
Volunteer Experience
Volunteer Tour Guide for the Wolf Sanctuary of PA
2018 to present
Informs guests of the sanctuary’s mission to protect wolves, the physical and behavioral traits of wolves, and the importance of wolf conservation by guiding public tours of the wolf packs at the sanctuary.
Helps the sanctuary staff and volunteers prepare for tours by greeting guests, parking cars, and signing guests in.
Improves guests’ experiences and helps raise money for the care and upkeep of the wolves by assisting in the gift shop during and after tours.
Helps care for the wolves by preparing and giving meat to wolves and filling wolves’ water tubs after tours.
Education
Bachelor of Science in Digital Communications
Lebanon Valley College, Annville, PA
Graduated 2014
Used technical communication, graphic design, business principles, and programming to design and develop solutions to everyday business and communications problems
References
Available upon request