Content Brief for a Freelance Writer
Topic: Receive money with PayPal
Target Country: United States
Target Audiences: Self-employed business owners, freelance workers, international travelers, and private citizens who want a safer and easier way to send payments to and receive payments from others. They are aware of digital payment platforms like PayPal but are looking for more information about the way this platform works and assurance that it is convenient, safe, and secure before deciding whether to adopt it.
Search Intent: The reader wants to learn more about using PayPal to receive payments; their intent is to find both information about PayPal’s payment processes and a product to help them fulfill their personal or business needs.
How Does This Article Help the Reader: This article should help the reader by explaining the different means of receiving money from others via PayPal and offering them an effective solution for efficiently transferring money using PayPal and Wise accounts.
Target Word Count: 1100 words
Target Keyword: How to receive money from friends, family, and clients with PayPal and Wise
Secondary Keywords: PayPal account, PayPal wallet, PayPal Personal, PayPal Business, Wise app, Wise account, money transfer, verify payment, bank account, PayPal balance, international currencies, international exchange
Possible Subtopics:
How to set up and use a PayPal Personal or PayPal Business account
The different methods for requesting and receiving payments from friends, family, and customers
How to verify that payments are legitimate and have been transferred successfully
How to use your PayPal balance to make payments or transfer money to a bank account
How to set up and use a Wise account to receive international payments and save money when converting payments between currencies
How using PayPal and Wise accounts streamline and simplify the process of receiving and using payments
Structure/Outline:
Introduction paragraph: How PayPal makes receiving payments safer and more efficient
How to set up a PayPal Personal or PayPal Business account
How to request and receive payments in PayPal
How to verify payments are legitimate
How to verify payments have been successfully received
How to manage the money in your PayPal balance
Using the PayPal app to transfer money to friends, family, or businesses
Transferring money from your PayPal account to a bank account
How to set up and use a Wise account to receive international payments
Using Wise when travelling or working internationally
How Wise saves you money when transferring money between currencies
Summary: How you and your business can benefit by using PayPal and Wise
Call-To-Action: After discussing how they can use PayPal to receive and transfer payments, mention that readers can use a Wise account to effectively receive payments when working or travelling internationally. Describe how readers can use their Wise accounts and cards to safely receive payments from friends, family, employers, and clients around the world in different currencies and transfer the money between currencies without worrying about hidden fees.
Internal Links:
External Links:
SEO Content Brief for an Article about Receiving Money Via PayPal and Wise
Wise offers online payment accounts that allow individuals and businesses to securely and easily transfer money between various international currencies and spend that money in numerous different countries.
As part of an assessment for an SEO content specialist position, I wrote this SEO content brief designed to guide a freelance writer to write an article about receiving money using the PayPal and Wise apps. Before writing the content brief, I conducted research on PayPal's and Wise's websites to understand how their apps allow customers to send and receive money, how their apps could be integrated, and what types of users use these services.
I used the research I gathered to write a content brief for an article that explains how customers can send and receive money via PayPal and encourages them to open a Wise account to more easily send and receive money in different currencies. I detailed the article's target audiences, provided target keywords, wrote a structured outline for the article, and explained the key takeaways readers should get from the article.
By writing this content brief, I provided one of Wise's freelance writers an effective resource that they could reference when writing an article that explained the topic thoroughly, met the end readers' needs, and helped promote Wise's app to new and existing audiences.