Why Do Indoor Maps Matter?
The ability to efficiently navigate your company’s building and find what they need is a vital element of customer satisfaction. Interactive indoor maps allow customers to navigate your company’s building by visually detailing the building’s internal geography. These maps can help your company better understand how customers navigate your building and interact with the services and products the company offers. For these reasons, your company would benefit by working with Pointr to create informative indoor maps of the company’s buildings.
Interactive indoor maps allow employees, customers, and patients to get a clear, real-time understanding of your business’s layout. By accessing the indoor map of your building as soon as they arrive, they can more easily navigate to the locations that provide the services they need or the products they want.
Indoor maps help reduce the risk of customers and patients getting lost and frustrated when navigating your buildings. Unclear, out-of-date, and/or noninteractive indoor maps can make customers and patients frustrated if they feel that these maps do not give them relevant information to find what they are looking for. On the other hand, Pointr’s interactive indoor maps can be easily regulated, updated with new locations and layouts, and sent out to customers and patients so that they have the most accurate information to help them navigate to wherever they need to go.
Your company can use Pointr’s interactive indoor maps to better understand how customers navigate your buildings in real time. For instance, in 2014, Pointr worked with the department store Harrods to integrate its geolocation technology and digital maps into Harrods’ Mobile Store Guide. By tracking customer location and movement in real time via the signals emitted from beacons Pointr installed in the Harrods’ building, Harrods could easily analyze the items customers search for, common routes customers take, and visit frequency and duration. Harrods used these insights to improve product placement and increase customer satisfaction.
By incorporating Pointr’s geolocation technology and digital maps into your company’s physical and digital infrastructure, you can also gather real-time data about how employees, customers, and patients navigate and interact with your building’s facilities. You can then analyze these data and make changes to the layout of products and service areas to better suit your clients’ needs.
If you are looking to track, understand, and improve the ways employees, customers, and patients navigate your buildings in order to provide better customer service and experiences, Pointr’s interactive indoor maps will effectively fulfill your needs.
Article on Why Indoor Maps Matter for Pointr
Pointr creates intuitive, scalable indoor location technologies that enable businesses to provide immersive customer experiences and improve operations in their physical spaces.
As a part of an assessment for a content writing position, I wrote this article about the importance of indoor mapping and the benefits of Pointr's Deep Location mapping technologies. Before writing the article, I researched the benefits of indoor mapping and read case studies about Pointr integrating their location technology into other companies' physical infrastructures.
When writing the article, I started by explaining why businesses should use interactive indoor maps to allow customers to navigate their buildings more effectively and improve customers' overall experiences. Then I explained how Pointr's interactive maps were easily to install and update with new, more accurate location information. Finally, I described how Pointr worked with Harrods to analyze their customers' visits and most commonly searched items and use these insights to improve product placement and increase customer satisfaction.
By writing this article, I helped explain the value of indoor interactive maps and promote Pointr's innovative mapping technology to new customers.